{"id":4605,"date":"2016-01-11T20:18:55","date_gmt":"2016-01-11T20:18:55","guid":{"rendered":"http:\/\/www.celesteh.com\/blog\/?p=4605"},"modified":"2016-01-11T22:55:04","modified_gmt":"2016-01-11T22:55:04","slug":"facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.celesteh.com\/blog\/2016\/01\/11\/facebook-advertising\/","title":{"rendered":"Facebook Advertising"},"content":{"rendered":"<p>Some readers may remember <a href=\"http:\/\/www.celesteh.com\/blog\/tag\/ads\/\">my advertising spree last winter<\/a>, in support of my short commissions. I&#8217;m carrying on with the noise project again. I have a goal of putting out an album when I reach 45 noise shorts and I am currently on #36, so there&#8217;s just 9 to go!  <a href=\"https:\/\/www.etsy.com\/uk\/shop\/celesteh\">Check out my shop<\/a> to order one.<\/p>\n<p>For me, doing the promotion is part of doing the project. With <a href=\"https:\/\/charleshutchins.bandcamp.com\/album\/12-days-of-crimbo\">my Christmas album<\/a>, I tended to do facebook posts for every song I put out, so it seemed natural to kick off the latest (and possibly final) round of noise music commissions via a post to my facebook page.<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = \"\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v2.3\";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=10153376523427055&amp;id=7360812054\" data-width=\"500\">\n<div class=\"fb-xfbml-parse-ignore\">\n<blockquote cite=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=10153376523427055&amp;id=7360812054\">\n<p>Looking for a really unique valentines gift? Why not bespoke noise music?  https:\/\/www.etsy.com\/uk\/shop\/celesteh<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/Charles-C&#xe9;leste-Hutchins-7360812054\/\">Charles C\u00e9leste Hutchins<\/a> on&nbsp;<a href=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=10153376523427055&amp;id=7360812054\">Wednesday, 6 January 2016<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n<p>Due to the temporary benevolence of facebook algorithms, a fair number of people actually saw the post. Then these same algorithms alerted me that this post was doing very well. Was I interested in promoting it, say to US-based fans of Christian rock?<\/p>\n<p>I LOLed. Although, it was an idea that suck with me. When I lived in Berkeley, the guitarist\/song writer for Sixpence None the Richer was my next door neighbour for a year.  He turned out to be a very nice chap. We went for coffee many times and when we talked music tech, we had a very large number of interests and issues in common. While I tend to have more secular views, there&#8217;s certainly nothing in my music that has religious baggage either way. Are we not to &#8216;make a joyful noise unto the Lord&#8217;?<\/p>\n<p>Alas, I don&#8217;t think facebook advertising is ethical, because of its data collection and tracking, etc, but it&#8217;s also very cheap. Bless me, for I have sinned. I gave \u00a37 to Facebook, in exchange for 7 days of showing my posts to Americans who probably knew what the Dove Awards were before living next door to a many-time winner.<\/p>\n<p><a href=\"https:\/\/www.etsy.com\/uk\/shop\/celesteh\"><img decoding=\"async\" data-src=\"http:\/\/www.celesteh.com\/blog\/wp-content\/uploads\/2016\/01\/ardour-300x242.jpg\" alt=\"Ardour Screen Shot\" width=\"300\" height=\"242\" class=\"alignright size-medium wp-image-4606 lazyload\" align=\"right\" data-srcset=\"https:\/\/www.celesteh.com\/blog\/wp-content\/uploads\/2016\/01\/ardour-300x242.jpg 300w, https:\/\/www.celesteh.com\/blog\/wp-content\/uploads\/2016\/01\/ardour.jpg 549w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/242;\" \/><\/a>After suggesting that I turn the post into an advert and taking my money, Facebook promptly declared that my advert was against their guidelines. The image, a screen shot of the Ardour program that I use for music-making, contains too much text.  I made an appeal and they relented.<\/p>\n<p>I&#8217;m still on the first day of this experiment. So far:<\/p>\n<ul>\n<li>2 Christian rock fans have clicked &#8216;like&#8217; on the post (a cost of 50p each)<\/li>\n<li>6 people have clicked through to view the shop.<\/li>\n<li>0 people have clicked through to either sale item.<\/li>\n<li>0 people have made any orders.<\/li>\n<\/ul>\n<p>I&#8217;m paying \u00a31 \/ day for this little experiment, so the week-long advert will cost as much as 1 sale. I have a feeling this is not money well spent, but I can see why advertisers do pay facebook.  If I had been less ridiculous and, say, paid to attract the attention of Canadian fans of noise music, it&#8217;s possible to speculate that the novelty of seeing &#8216;bespoke noise&#8217; advertised to fans of the genre might actually gain me listeners if not orders.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n    <a href=\"https:\/\/www.etsy.com\/shop\/celesteh\"><br \/>\n        <img decoding=\"async\" border=\"0\" data-src=\"http:\/\/www.celesteh.com\/blog\/wp-content\/uploads\/2014\/12\/bammer3.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/52;\"><\/img><br \/>\n    <\/a>\n<\/div>\n<p><i>Music commissions make great gifts. <a href=\"http:\/\/celesteh.etsy.com\">Order now<\/a> for this Valentines Day!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some readers may remember my advertising spree last winter, in support of my short commissions. I&#8217;m carrying on with the noise project again. I have a goal of putting out an album when I reach 45 noise shorts and I am currently on #36, so there&#8217;s just 9 to go! Check out my shop to &hellip; <a href=\"https:\/\/www.celesteh.com\/blog\/2016\/01\/11\/facebook-advertising\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Facebook Advertising<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[1],"tags":[26,17,353],"class_list":["post-4605","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-ads","tag-commission","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/posts\/4605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/comments?post=4605"}],"version-history":[{"count":6,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/posts\/4605\/revisions"}],"predecessor-version":[{"id":4621,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/posts\/4605\/revisions\/4621"}],"wp:attachment":[{"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/media?parent=4605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/categories?post=4605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celesteh.com\/blog\/wp-json\/wp\/v2\/tags?post=4605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}