Back from France

I’m back and I want to share all. I wasn’t sure where to start, especially since the trip ended much as it began: biking across Paris, towing a dog, trying to make a train connection. The second trip was a bit more hectic than the first because it involved a much farther away train station, a shorter time and a case of wine. Some Parisian yelled «Bravo!» as I struggled uphill across and intersection, trying to pick up speed to make the train on time. We had an hour and 5 minutes, two foldy bikes, a foldy trailer, dirty clothes, camping gear and the aforementioned dog and case of wine. And a medieval-style bugle that I bought in Orléans. 20 minutes to unfold everything. 20 minutes to bike from Montparnasse to Gare du Nord, 20 minutes to refold. I highly recommend sprinting across Paris with so many things, especially down the hill from the Sorbonne to the Seine.

We arrived in Paris the day of the election. The streets were crawling with Gendarmes, prepared for possible unrest following the results.
First stop, was the bakery near where my apartment used to be. God, they make the best bread in the world. First thing off my bike and I step in dog shit. Yay Paris. Some older French ladies approached me and spoke to me about my dog trailer. Maybe it was the nice weather. Maybe it was the expectant air around the election, but probably it was the dog. I almost never had conversations like that when I lived there.
The streets were full of flics and first-time roller bladers. At every corner, there were grim-looking cops in riot gear and young people on wheels desperately clinging to phone poles. Xena was trying desperately to escape her trailer as we slowly crossed the city. Nicole rode behind me, repeating “good dog!” over and over again. She said the scowling gendarmes broke into amused smiles as they spotted the dog.
We arrived in Orléans later that evening and went to the tourist office, which was closed. They also had cops everywhere. I tried to call the campground listed in the guidebook, but they didn’t answer their phone. Rather than ride the 5km to the campground with the risk of having to ride another 5 km back, we went to the Ibiss, a 2 star hotel chain in Europe, roughly equivalent to the Motel 6 in the US.
And everywhere I went that day, I head over and over «C’est un chien!» It’s a dog! but I felt very proud of myself when a kid added, «C’est genial!» That’s brilliant! indeed. My goal was to take my dog with me and avoid the hassle of trying to find a sitter, but I don’t mind amusing the French also.
Over dinner, I learned that Sarko had won. I hate that guy. He said several months ago that the (poor, immigrant) suburbs should be cleaned out with a pressure hose, a comment that contributed greatly to the riots that followed shortly thereafter, leaving many cars burned. His parents were immigrants! He’s like the Ward Connerly or Clarence Thomas of France. In the time leading to the run off, he actively courted supporters of Le Pen, the ultra-right nationalist who adores Joan of Arc. Not because she was an awesome cross dresser who could place a cannon, but because she drove France’s foreign enemies out of France – you know, like um, immigrants. Because immigrants are totally against the country they want to live in (yeah, I hate France and want to destroy it). And Joan of Arc was not accompanied by a huge bunch of Scots who were also foreign and there to help her.
As I was walking back to the hotel, I heard whistling and shouts. A huge crowd of youths came up behind me on the Rue de Jeanne d’Arc. They had a bedsheet banner that had an anti-sarko slogan on it. Other folks were joining them as they marched. The joiners had their cell phones in hand and busily SMSed and called their friends to let them know to join in. (I heard one guy saying something about “le podcast.”)
as they marched down the largest street in town, towards the cathedral, under the huge patriotic banners and flags the town hung for it’s yearly festival, the older, whiter, richer Orléanaise leaned out their apartment windows and looked worriedly on the crowd below. In the expensive apartment, old white folks worried. In the street, a young, diverse crowd marched, whistled and gave speeches.
WhenI heard Sarko won, I was disappointed, but not surprised. The poll numbers were in favor of him. He was running against a woman. Her “yay I won” speech after the first round was wooden and boring in a manner unsurpassed by even John Kerry or Al Gore (although maybe Bob Dole could give her a run). But still, I hoped somehow she would win and I was angry that she hadn’t. But then, I saw these other angry kids and marched with them for a while. They were unhappy, but engaged. Their actions demonstrated hope. They weren’t in the street just because they were angry. They were in the street in their smallish town because they knew it mattered. Their participation in this semi-spontaneous march meant something, not just to them and the worried old folks, but to their whole nation.
I felt tears in my eyes. How can such a great country be so stupid? I went back to the hotel to sleep.

Classical Music in Peril!

Classical Music is dying! Fewer recordings! Fewer symphonies! Fewer jobs! And now now computers are taking our symphonies away!

Ooooo-kay. I love computer music just as much as the next guy. Actually, I probably love it more than the next guy. But Mozart on a laptop symphony? For the love of gods, why? I mean, if they were using historical tunings and historical instrument sounds, that would be cool, I guess. But modern instruments, modern tempos and equal temperment? Geez, why make music at all? I mean, I can just sit at home with my ipod if I want to be bored by classical music. This is all so . . . pathetically sad. Art music is nowhere near dead, but these guys imagine themselves at a graveside memorial, or in Dr. Frankenstein’s lab, trying desperately to create Zombie Mozart and Zombie Beethoven. Augh! Braaaaaains! D Minor Mass! Braaaains!
This isn’t even interesting as a proof of concept. Except for the MIT research. Measuring how movements and physiology map to well-known pieces could have very cool applications. But the rest of this?

For a budding composer, the economics of a virtual orchestra are compelling. Matthew Fields, who has a doctorate in composition from the University of Michigan but now works as a computer programmer and writes music on the side, has spent $50,000 on a professionally produced recording by 18 musicians. Last year, he commissioned a recording from Mr. Smith’s Fauxharmonic Orchestra for his complex six-minute work, “Fireheart,” for about $800.

As a composer, getting players interested in his work is essential for building a reputation, Mr. Fields says. Without the recording, the piece “would simply be dismissed as unplayable and unworthy of playing,” he says.

I’m sure nothing convinces instrumentalists that a piece is playable and worthwhile like the composer being forced to a computer realization that he paid out of pocket for somebody else to do. Maybe the Journal took this guy completely out of context and made him sound like a tool, but two words spring to mind there: “rich dilettante.”
Maybe he’s too busy computer programming, or maybe he’s just really unpleasant and doesn’t have any friends, but my solution for these sorts of problems has always been to write for folks that I know. And to do computer music. But not as a pathetically sad, desperate replacement for “real” musicians. This poor guy probably needs a hug right now. I hope he has a dog or a cat or something.
I used to have a small percussion ensemble. I wrote for their ability, so some parts were complex and others were not. I think it’s more useful and interesting for a composer to work with the shortcomings of what they have then to fight them. This kind of shelling out mad bucks for recordings is fighting fate.
This is not to say that performers shouldn’t get paid for their time, whether they be playing the music of reputationless composers or “less traditional pursuits, from film scoring to marching-band music.” (um, did the journal reporter fall out of a wormhole while interviewing John Philips Sousa? Since when is marching band non-traditional? Oh, those crazy experimental marching bands!)
On the other hand, if every single orchestra performance of long-dead german men were computer-realized instead of with live musicians, I don’t think I’d have too much of a problem with it. Who cares if you leave dried or fresh (or plastic) flowers at Mozart’s tomb?
So, to summarize: art music is not in trouble. Fake orchestras are not new (hello, film music). Looking for arts coverage in the Wall Street Journal is like looking for financial advice in Maximum Rock N Roll

Edit

Here is the transcript of a radio interview with Matthew Fields who seems like an ok guy, but is kind of old for the “budding composer” description. I think the Journal took him out of context.

Pills on saturday

Not so hypothetically speaking, if you realized late on a friday night that you were dangerously short of zoloft and you had to get at least a week’s worth the next day AND you were in The Hague, how could you make this happen?

(No, I did not neglect getting a refill until the very last possible second. I emailed my doctor a few days ago, but the reply was unhelpful and my counter reply went unanswered and then i forgot to go by today, damnit.)
The stupid thing is that I’ve explained to at least 4 health types that I want to stop taking zoloft. All of them told me not to yet. And you can’t just stop cold turkey because they cause withdrawl – but I don’t have enough left to a gradual taper off.
Can you walk into a pharmacy in France and get them? I suspect it’s possible, if you have a good story. I wonder if “oh my god, i forgot my pills” is a good story. “Mon Dieu! Ou est mon zoloft??!”

Edit

My pharmacist is teh awesome

Travelin’ / Upcoming Concerts

I will be playing in Berlin on May 18th at Zentrale Randlage as a part of a conference going that weekend. I’ll be playing tuba &/| laptop and Nick Fox-Gieg will be playing computer and doing visuals. It will be cool. Our part will only be about 12 minutes. I don’t know what time, yet or much else, really.

And I will be playing a short set of a larger “show and tell” concert in The Hague on May 24th. The venue is Verhulstpl 17. I don’t know what time yet. I’ll probably be playing some tape music, but might also do some live laptop.
I’m leaving Sunday to go to France for the Joan of Arc festival in Orleans. It turned out to be cheaper to buy something called an interrail pass instead of buying a ticket to Paris and another to Berlin. Theoretically, this means that I can go anywhere within commuting distance on the 21- 23 May or 25-27 May. Realistically, this means: Netherlands, Belgium, Luxembourg, Germany, France maybe Denmark. It would be nifty if I could play some music someplace, since my transit is already paid, but, yeah, it’s way last minute and I’m not sure who to contact.
Xena now has a very official looking pet passport. It’s a little blue booklet with a Netherlands flag and an EU flag on it. Getting citizenship in the Netherlands is so easy for dogs! she can legally travel all over the EU (except for England). I got her a trailer yesterday, so I can pull her around with a bike. The trailer doubles as a crate/ “pup” tent. (ha ha ha). I’m now looking for a human tent. The idea is that camping is cheaper than hotel rooms. The reality is not so clear however.
Long-time readers will recall that last summer, I was planning a bike trip, but got lyme disease and had to cancel it. This year, hopefully, I’ll avoid dread disease. Nicole, Xena and I will be heading out along the Loire, following the route of Jeanne d’Arc on the the anniversary of her having travelled that way. Except she got to ride a horse and not tow a dog. On the other hand, she was wearing armor and had the constant risk of death, so I think it will be more fun for me than it was for her.

Now that’s novel!

Instead of doing the many, many things that I need to do this week, I’ve been reading about premillenial dispensational estatology on wikipedia. Doesn’t that sound like something very scientific or researched and reasoned? See, esatology is the science of how many angels can dance on the head of a pin. Premillenial dispensationalists believe that normally only so many angels will fit, but due to certain prophetic circumstances, infinite angels can be accommodated. (This in contrast to postmillenialists who believe . . . I forgot joke I was going to make here. I can’t even satirize something already so outrageous.)

Ok, so those are a bunch of fancy words for trying to do sekrit magik with the bible. It’s got sekrit prophesies in it, which you can learn about in bible “college” or via wikipedia. Or via my coming potboiler end times novel. Thanks to my exhausting exhaustive research, I can now provide an very rough outline, including some character names and prophetically required plot points. It gets less structured as the tribulations drag on.

Outline

World Currency: Euro used for international trade
AntiChrist: Angel Caduto, head of UNICEF
Whore of Babylon – heads religion

Back story: ww3 expanded Israel’s borders and lead to the breakup of the US

Mary Sue is a very famous composer who teaches at the conservatory.
Ralph teaches art at the art academy.

  1. Ruso-Ethopian war (told in flashback, witnessed by Ralph)
  2. Rapture
  3. Dutch disaster services
    1. this is not ww4
  4. Caduto, head of UNICEF addresses world
    1. no human technology could have caused this
    2. “To be frank, we have no way of knowing what has happened or if the missing will be returned.”
    3. no country has been spared
    4. therefore, must be natural or alien – at least not originating on earth. Aliens!!!
    5. North America may have been hit so badly because it was facing the aliens
    6. Kids are smaller and maybe easier to transport (also, tastier)
    7. We don’t know why some people disappeared and others didn’t, but are looking into factors. Many did not drink alcohol. (not pre-marinated)
    8. We must unify to fend off possible invasion
  5. Ralph wonders why Jews weren’t spared. Mentions passover, Lot and Noah. Meanwhile, TV shows pictures of huge disaster in North America – crash planes, fires burning, whole government vanishes live in C-Span.

WOB commissions memorial piece from MS for the disappeared at world-wide interfaith memorial. Calls for spiritual unity.

Caduto calls for everyone to have an RFID chip implanted in them to make a better tracking system.

Ralph goes back to Israel and joins sect making sacrifice on temple mound.

WOB or Caduto reveals that all the adult disappeared were Christians and children. To insure the protection of those left, alcohol is required and xtianity is outlawed. “There is no heaven or hell, there is just survival!”

War breaks out (war and rumors of same)

giant earthquake (maybe change this to a meteor? “The sun goes dark, the moon turns blood-red, and meteors fall from the sky. “) 25% of those remaining die

illegal religious group gets radio implants and organizes black market

fire, smoke and sulphur hit

Caduto is murdered along with 2 underground religious leaders and another political leader

Caduto rises from the dead after 3 days – lightening storms. moves to temple

Those who have UN RFID chips get sick from them

Oceans turn to blood & rivers too and whatnot

sun scortches

darkness – (finally some relief from the sun. oh no, it’s dawn again and still august! augh!)

Rivers dry up – which is probably not such a bad thing,s ince they’re full of blood

giant hailstones (do these melt to restart the rivers?)

Jesus comes back and kills a lot of people. (The lion of god, the prince of war. Reveals the Beatitudes were a bunch of bullshit thrown in to fool people who couldn’t crack the sekrit code, just like dinosaur bones, but for pacifists.) All the disappeared and killed underground folks come back to life. Zombies!!!!

a bunch of other crazy shit happens. jeebus, USA foreign policy is based on this crap?

Crossdress for Success: Passing for Ken when you look like Barbie

Clothes Make the Man

You have two goals when it comes to clothing: 1. Pass, 2. Avoid getting treated like dirt. Probably you have a narrow chin and hairless cheeks. If you pass, you look young. Looking young is fine, but going from being read as a 30 year old woman to a 17 year old boy can entail a starting loss of status. Therefore, you want to convey not only masculinity, but also age and social status. Simply put: life is easier if you look rich.

Therefore, you want to avoid dressing in a sloppy manner. It will drop your status AND you’re less likely to pass. You want to wear clothes that are unambiguously masculine. Nothing too gender neutral.
But if you’re on a budjet, aside from hitting sales and “dress for less” type stores, also check out thrift shops.

Shoes & Socks

Men’s shoes. No sneakers unless they’re very masculine. Clunky high tops will make you look like a teen boy. I recommend men’s dress shoes or wing tips, but working boots and the like are also possible. Argyle socks are casual. Black socks are dressy. White socks go with shorts. I wear argyle almost all the time, cuz I think they’re manly.

Pants (Trousers for you Brits)

Avoid gender neutral pants. This means that jeans are risky, but if you can find some that are manly, then go ahead. Get pants that hang on your hips rather than your waist. Men’s pants are baggier in the crotch and a bit baggier in general. Don’t go overly baggy, though. Get something that fits.

Underwear

Boxers or briefs? Or boxer briefs? It you’re going to pack (fun!), you probably want boxer briefs or just briefs to keep your sock ball or whatever in place.
Also, go for a wife beater or other loose-fitting tank top. It may be possible for you to avoid binding.

Shirts

Button up, collar, cotton, vertical strips. That’s the general guideline. Men’s shirts have buttons on the right and button holes on the left. You want cotton or some other non-clingy fabric. Vertical stripes are you friend. Plain colors are ok, but not as good. Same with plaid. Avoid horizontal stripes! Vertical stripes make you appear more box-shaped, which is what you want. Also, the tend to have a horizontal section across the back shoulders. This makes your shoulders look broader. This is also what you want.
Tuck you shirt into your hip-hugging pants. Voilà! Your hips disappear! Do a check in the mirror to see whether you want to bind or not.
Get a shirt that actually fits. Men in the US often wear tents that double as shirts. This looks terrible on scrawny guys and on you might look like you’ve raided the closet of your dad or boyfriend. Get slim fit if you have to.

Sweaters, jackets, etc

I suggest blazers. Button the middle button (and maybe the top button) while standing and unbutton them all when sitting. Never button the bottom button. Blazers are manly and they convey some social status, but, of course, they’re not practical for every event. If you need a sweater, get a men’s one that’s not tight. Avoid sweatshirts as they’re too ambiguous.

Ties

I want to give a shout-out to the bow tie. I directs eyes upwards to the collar and away from the chest, while neckties do the opposite. However, neckties are also cool.

Hats

Hats are very regional. So, what are the dapper men in your area wearing? Look for what guys dressed like you have on their heads. Don’t wear it if women also wear it. Unless it’s winter and you need to wear a ski cap or something. It’s best to avoid suffering for fashion.
I wear a newsboy type cap (‘casquette’ in French) on cool days and a pork pie on warmer days. Brimmed hats are great, because they double as sun block! I also have a tilley hat, but people tell me it looks silly, alas.
If you live in San Francisco, go get whatever Willy Brown is wearing. That man is a sharp dresser, especially when it comes to hats!

Square Hair

Head

Go find a haircutter that’s trustworthy. This often means a gay man. Other people may try to argue with you about your hair, like it’s not on your own damn head. This can be easier if it’s already really short. If you want to loose longer hair, get your friend to give you a terrible haircut first. (Ok, I’ve never tried this, but it might help.)
You want something boxy. Longer on the top. Short on the back and sides, blended high.
Gell it up and out, to add to the squareness. Move hair away from your temples. If you’re brave, you can take a razor to square up your hairline.
Your sideburns should be square as heck. This is key. If you keep them high, they will probably look better. Trim them so they are a bit above where your hair stops growing like head-hair.

Face

That fuzz that you’re so proud of on your cheeks, chin and upper lip is not actually helping you, unless you’re able to grow a real beard. Shave it off. Shave your cheeks, your chin, your upper lip, and under your chin, to a couple of centimeters on your neck. You might want to get the fuzz below your ears too, but careful of nicking yourself. Don’t shave your lips. (Who would do that?)
Use shaving soap and warm water. Shave with the grain and not against it. Don’t do it too often, or your face will hurt. If you just have fuzz, you can do it every 4 days or so. Change the blade after 2 or 3 weeks or if your face feels scraped.
Don’t put Rogaine on your face. Don’t put fake hair or stubbly makeup on your face, unless you’re doing a drag stage show. Facial hair comes from hormones and that’s it.

Now let’s look at you

My, aren’t you a dapper young fellow!

The end of the world

So there’s a whole genre of books based on some crazy idea called Darbyism. The Left Behind books are en example of this genre. They have a set of weird ideas about the end times and the books have to touch on all the plot points. I’ve been reading a great blog detailing some of the problems with the Left Behind series and I thought I could write better than that. so here goes:

Mary Sue bent over her bicycle, jiggling the key in the rusty lock. She kept forgetting to get grease for it. She kept running late. “Merde”, she mumbled.

A clean cut, blonde, broad-shouldered Dutchman approached her, pamphlet in hand. “Wordt u gered?” he asked.

Mary understood but pretended not to. “Ik spreek geen nederlands.” She mumbled. Half true. She had rehearsal and no time for Jesus freaks.

The man, mercifully, did not pester her, but instead approached a sprawled junkie nearby. Mary turned away from them and started towards school. The junkie closed his eyes and cursed softly as the young Christian shoved a pamphlet into his hand. He prayed a silent prayer that all the evangelicals with their weekly Thursday public prayer meetings would just disappear. When he opened their eyes, they had.

Mary biked past the Jesus houdt van u – Jesus loves you van with the top mounted speakers, out of tune hymns blaring out at evening commuters. And then the hymn halted all at once, mid note, like somebody pulled the plug from the speaker. But there was no click and pop of a disconnection, just the clunk of the microphone dropping to the ground. And then the whine of feedback.

Mary braked and turned to look back as a collective gasp went up. The only previous time she had ever heard the Dutch gasp like that was the time her dog had attacked a guide dog in the middle of the shopping district on a sunny Sunday afternoon. This gasp was even more shocked, but without the air of titillation.

All of the street preachers were gone. A moment ago, they had been witnessing and now they were just missing, piles of their clothes were on the ground. Mary’s mouth hung open, like mouths all over the GroteMarktstraat. A woman with a baby stroller glanced down into it and began to scream. The scream echoed across the city, across the country, across the world. Her baby was gone. All the babies were gone.

Mary numbly sat where she was on the ground. Around her, people frantically rushed around. Around her were sobs, cries and sirens. “Mijn baby!”

This can’t be happening, she told herself. I have got to quit smoking pot before bedtime, the dreams are too weird. But then she thought of something else, Ralph’s crazy story of going to Israel to visit his boyfriend during the Ethiopian-Russian war.

“I saw all the missles,” he had improbably claimed while they sat at the bar at Cremers, sharing a joint and drinking beers. “They were all over, coming from everywhere, right towards us. It was terrifying. I swear I peed my pants.” His eyes were bright, although glossy and red-rimmed.

“Hmm” Mary said, too high to trust herself to say much more.

“And then, like, all of the sudden, all the power went off everywhere at once. I thought it was like an electromagnetic pulse, from a neutron bomb or something. I thought I was dead. Everything stopped. Everything. Every mechanical sound or electric thing just stopped. And the missles, seemed to be going in slow motion. They pulled up and turned, passing each other in the sky. And they were gone. It was unbelievable. I looked at my watch and it had stopped right then. It said 4:20.”

Mary suppressed a giggle. That explains it.

“But then I looked down it later and it had restarted. Not only restarted, but the time was right. Everything was like that. Everything turned back on as if nothing had happened with the new correct time. All the radios came on at once. It was crazy, unbelievable, but we all just stood there. Nobody screamed. We all stood and listened, totally calm, like the most peaceful thing in the world had happened. And then the news announcer came on and said in calm, cheerful hebrew that Moscow and Ethiopia had been nuked beyond recognition. They launched pre-emptive strikes at each other at exactly the same time! How is that even possible? I felt the hand of G-d there. I really felt it.”

Mary swallowed another sip of beer. “So that’s why you converted?

“Jews really are G-d’s chosen people! How else can you explain that?” Ralph was getting loud, but didn’t seem to notice the now-widespread eavesdropping.

“Mass hysteria?” Mary flinched at the look Ralph gave her. “No seriously.” she paused. “Ok, I was in the big earthquake in San Francisco in 1989. One of my high school teachers was in the gym. He absolutely swore he had seen the sky when the roof of the building popped up and landed back where it belonged. He really, really believed it. But it was impossible, even he admitted it. If the roof had jumped up like that, the building would have collapsed. He wasn’t the only one to see it, but it just couldn’t have happened. None of the bolts were even out of place. He just thought he saw it because he was so scared.”

Ralph sipped his beer and considered. “But that analogy doesn’t work. He was scared because he was in the earthquake. If what I saw didn’t happen, then I wasn’t in anything. I had no reason to see anything. None of the thousands or millions around who saw the same thing. But we all did.”

The lights at the bar flashed on and off then, signaling the end of the evening. Mary hadn’t thought about that conversation for the last week. She’d been so high, she’d barely remembered it the next day. But it came flooding back to her now. But this felt nothing like the hand of God. This felt like a bad dream. She sat where she was and cried.

Great moments in tuba performance

During the third part, a piece broke off of my tuba. I managed to reattach it before the 4th part, but when I started playing again, I was about a quarter step out of tune. During the rehearsal, the composer – not a student but a visiting artist, known and respected in California – had worked with me on the tuning, specifically because he didn’t want the fourth part to be out of tune. I tried lipping it up, but my god I was flat. Maybe I was on the wrong note? Maybe I was lost? The ensemble was getting thinner and thinner as the pitch of the piece dropped until it was me, the piano and the basses. I got flustered. My heart raced. I was sitting on stage in front of all of the composers and a good portion of the sonologists. Take deep breaths. My god, I’m having a panic attack on stage and I can;t play my part. Normally, I like playing because I specifically don’t get tweaky, but this is a panic attack in front of everybody while holding a tuba which is being held together by soggy gaffing tape. I stopped playing until the final section. The composer did not smile at me after the piece. I came home and drank.

I’m on a waiting list to see a shrink. Anxiety is treatable. Not with meds, but with talk therapy. Six to eight weeks and it’s gone. this is considerably longer than I’ve been waiting. If they keep me waiting long enough, I can start all over again when I move in the fall.
I can’t decide if the way to deal with tuba problems and stage fright is to take the tuba out busking this weekend or to throw the goddamned thing into a canal;

Run my ad, get free music

I want to start this with the offer that any new music or arts blog which runs my banner ad for the duration of my project will get a free commission. Email me or leave a comment if you run it.

I emailed three different blogs asking about advertising. Two did not write back. The third one decided to stay ad-free.
Some of you who know me from California are probably remembering a few of my anti-advertising rants. Is advertising inherently bad? If not, when is it bad and when is it ok?
One day, when I was still a dot com worker, I was driving some of my 80 kM commute (160 kM per day, every work day, in a small car) and I saw that a new sign had gone up over the freeway. There is no shortage of advertising signs, but this one was one of the more dangerous, new, traffic-jam causing variety. It was a gigantic flat screen monitor, several meters across. Drivers stare at the moving pictures. They slow down to watch. Or they run into something from the distraction. I looked up at the sign.
It was showing an photo of a tropical flower, rendered in millions of colors and luminous over the traffic. I felt profoundly disturbed. It was the only beautiful thing that I had seen that day. I have woken up in the morning, driven 80 km to an office building, in a heavily polluted area, sat inside my beige cubicle, staring at my computer screen, gotten back into my car and driven 40 km back towards my house. It was already dark outside.
But there, thousands of times larger than life, there was a beautiful flower. I felt like crying. The next week, the flower still remained but with the text “your ad here” at the bottom. The week after that, I was informed of a 10% discount on new tires for sale at a nearby store.
Around that time, I went to an exhibit at the SF MOMA. It was about packaging and design. I had finally escaped from my corporate work week to go spend Sunday at a museum and it was full of advertisements and product packaging. I had been telling everyone around me how this experience with the billboard had shown me that there was no art in my life. But then the MOMA argued with me. There IS art in my life, it’s just corporate art. Corporate designers are still artists, but with a different purpose.
the purpose of art is ethereal and may differ from artist to artist or from piece to piece. The point of corporate art is to get you to buy something. So is it bad because it has a crass purpose? Are aesthetics part of a gestalt or can they be separated from economic purposes? How much does commercial intent color a work? Is there a moral difference between a cereal box or an advertisement poster for a concert?
Some concert posters and some album coverts are high art. But they’re advertising target is art. Does that change their moral stance? Ironically, my day job was in marketing. To prepare me for the shift from engineer to marketing, I was given a book to read. It said the role of advertising was to inform people of things that are available to them. So when somebody puts a flyer for an upcoming new music concert in my mailbox, that’s an advertisement. When somebody puts a flyer for a sale on pork cutlets in my mailbox, that’s also an advertisement.
So some of the judgement about advertising, for me, at least, is connected to how well targeted it is. I want to know about concerts. I don’t want to know about supermarket sales. Some is about how obtrusive it is. I don’t want advertising to get in the way of other information that I’m seeking. Some of it is the appropriateness of the context. I don’t want to see advertising in a museum – exhibits about same possibly excepted. I also don’t want advertising to mislead, lie, or pass itself off as something other than an ad.
Therefore, the primary issue is context. Do ads belong in metro stations? No! Maybe. Yes? When I lived in Paris, I saw on a metro ad that the Ensemble Contemporaine was doing a series of music by John Cage and Pierre Boulez. Interesting. I also saw that Bang on a Can was playing. I also saw Naiomi Campbel in skimpy gold lamé posed on a chair that looked like a hamburger bun. I don’t want to pass judgement, because all I can say is that I care more about musical announcements than I do for department store ads. Visually, the gold lamé and tiny dog were far more striking than the concert announcements.
I put a banner ad up on this blog about four years ago. It was for Dennis Kucinich, who should have gotten the Democratic nomination to run against Bush (yeah, well, Kerry lost anyway and the debates would have been a lot more interesting and actually talked about healthcare and peace and women’s rights and other things that you won’t hear discussed if you go for loser “safe” bets . . . anyway). I didn’t get anything in return for running it. Is it “right” for me to run ads or ask others to do so? Well, ads aren’t inherently wrong, so that depends. I don’t know if my answers are as satisfying as I’d like, but I feel some truthiness around this. I don’t think my banner ads contribute to the corporatization of the world. They’re not beautiful by any means, but I can only hope people care about music.
I had an idea, back when I was doing my overly long commute, to do a visual project. I wanted to rent billboard space and commission artists to do mural installations. My conspirators and I had extra ideas like running a tiny FM station from the billboard, playing music, like some car billboards broadcast car commercials over a short range. I wanted other commuters to see something beautiful in their day. To experience public outdoor art with an ethereal purpose, not trying to sell them anything at all.